Taking the spotlight off us, go check out some Etsy stores. No really, go look. When you visit a store, what does the shop look like? Do they have a decent description? Understandable policy guidelines? An owner's biography? How are their sales and review rates? If you go to a mom-and-pop store on the corner of a Main Street, it's most likely guaranteed they know the locals in the neighborhood. Aside from a brick-and-mortar location versus on online e-commerce shop, there's not a whole ton-a opposites when you don't break down the technical details.
It's all in the branding.